In my Design Studio class, our final project was to create an entire brand identity from scratch. However, the only requirement was that it be for a dispensary. Being that cannabis dispensaries are a fairly new and an upcoming business in New York, it would be an interesting opportunity to explore as fairly young designers. Additionally, there are ofter strong connotations of "bad" design when it comes to cannabis and its many products, so our challenge was to not only create something original, but also something that reimagine the entire concept of what a dispensary could be.
For my project, I created Sound+Supply, a record store and cannabis dispensary located in the East Village, where music and cannabis enthusiasts alike could come, shop, and find community.
Brand Identity and Guidelines Deck
Animated Assets