These are 1-2 second transitions to be played between content, either live broadcasting or templated messaging, during the Rangers 2021-2022 season. When asked to make these, I was given a lot of creative freedom, as the team was looking for something quick, dynamic, and engaging. The only true requirements were that they aligned with the marketing and brand guidelines for this season.
When brainstorming ideas, I drew inspiration from Monday Night Football sequences, known for their often avant-garde, energetic type. I knew that I wanted the type to appear on and off quickly, but in a way that was intriguing to look at while not being too overwhelming. I essentially tried various versions with different animation styles, having the text jump, slide, and stretch across the screen.
Rangers Arena Transitions - Reel