During my time at Madison Square Garden, one of the first projects I worked on were prompts for Rangers 2021-2022 season, such as "Let's Go Rangers", "Make Some Noise", and "Goal." These prompts needed to be high energy, as their purpose is to hype up a crowd during a game. Additionally, these prompts had varying dimensions depending on when they were to be used, sometimes only playing at the top of the screen versus playing across the entire screen, so I needed to produce versions that could be used interchangeably with other content. At first, I began working exclusively in After Effects, demonstrating my knowledge of kinetic-type. This is especially evident in the "Let's Go Rangers" prompt.
"Let's Go Rangers" Prompt
In addition to learning other kinetic-type techniques, I began to experiment with texture, lighting, and other effects through the use of plugins, some of which were entirely new to me. This shift can be seen in the "Make Some Noise" prompt, where my animation style is similar to the "Let's Go Rangers" prompt, but there is more consideration for these additional elements. Also, because the "Make Some Noise" prompt has a distinctive sound meter that is displayed on two of the four video boards, I needed to design each section of the prompt separately in the event that they weren't played at the same time.
"Make Some Noise" Prompt
Later on, I began to explore 3D programs, specifically Cinema 4D. Although I had never worked in this program, I had previous experience in Blender, and was able to translate some of my knowledge from one program to the other. While working in 3D, I started to integrate the built-in MoGraph functions within the program with After Effects in order to achieve a higher level of dynamism to my work. This is most apparent in the "Goal" prompt, where I extruded the type and logo in Cinema 4D before bringing into After Effects and adding effects and animation.
"Goal" Prompt