During my time at CAD Management, I was able to collaborate with and create a range of assets for many of their signed artists. On the design team, we would handle any and all design requests that came through, which could be anything from from logos, Spotify canvases, album cover art, and social graphics.
One of the first artists I got to work with was a cross-collaboration with RZ3 Recording's artist, MK xyz. We were asked to create cover art and a canvas for her EP, Sweet Spot. At first, I began with drafts for the cover, which at the time was only for her single "One Time" feat. Lil Baby. For these drafts, the creative team was told to create as much variation as possible with no specific theme. Given creative freedom, I created a range of designs with differing elements of color and texture and themes that could be further explored if chosen.
Single/EP Cover and Canvas Drafts
However, about halfway through, the project then expanded toward creating a cover and canvas for her entire EP. With this shift, though, there were more restrictions in terms the visual that her team had in mind. With a more specific vision, I was asked to do the touch ups on the original photo for the EP Cover, and add different elements of animation, such as a water-fall background with twinkling-lights in their eyes, for the final canvas. The final result is below and can be seen on most major streaming platforms.
Final EP Cover and Canvas
