While at CAD Management, I was able to create promotional assets for their artist, Maria Lynn, in collaboration with the rest of the creative team.
I was able to lead the design and animation of a new logo for Maria to be used in her social posts and videos. In this, we were asked to do an entire logo design from scratch, as Maria had not previously used one and was recreating her brand identity with the expected release her new music. She had noted that she likes the imagery of the sunshine, light, and positivity. With these elements in mind, I created a logo that incorporated both sun and a rainbow, along with her name written distinctively in the center.
Logo Animation
Another one of the project I got to oversee were the assets for Maria's new release, Jaded. For this, I created the cover and Spotify canvas. This was a hand-drawn animation that I brought into After Effects in oder to have it loop seamlessly. I also assisted in the release of her song, Why Do I, by creating assets for the cover as well as illustrating and animating the Spotify canvas. Similarly, these elements were hand-drawn but animated entirely in After Effects.
"Jaded" Cover and Canvas
"Why Do I" Cover and Canvas
