In my Design II class, our final project consisted of creating a brand identity for either a real or hypothetical business. Because I wanted a challenge, I chose to create Joyce's Coffee, a coffee shop and cafe based in Savannah, GA. I imagined the brand to be relaxed, down to earth, and friendly, much like the experience I had when I visited Savannah, and wanted to bring that across in my design as much as possible.
For the project, we were required to create assets such as a logo, website, socials, and business cards in about two weeks. I decided to go one step ahead and implement motion by animating the logo, and since the business I chose served beverages and food, also create supporting assets such as a menu and in-store product design.
Brand Identity and Guidelines Deck
Animated Assets